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Align

Latest three-month snapshot through 2026-07-24 · 1 wave. Use the controls above to change the window.

24%share of voice · 29 of 120 recommendation answers
7%named first in recommendation answers
63%positive tone · 71 of 112 coded mentions

Probiotics · 1 wave · n=120 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT13%5 of 40
Claude20%8 of 40
Gemini40%16 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-2424%29 of 120

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

112 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“If you want brand-name options like Align, Culturelle, or Florastor, Costco's instant rebates tend to offer the best per-unit value.”
Claude · 2026-07-24 · Probiotics
“average cash price is $35.23 for a 28-capsule box, but discount cards can bring the price down significantly”
Claude · 2026-07-24 · Probiotics
“Bifidobacterium infantis 35624 (Found in products like Align) — One of the most thoroughly researched strains for relieving overall IBS symptoms, especially gas and abdominal pain.”
Gemini · 2026-07-24 · Probiotics
“Look for Bifidobacterium infantis 35624 (often found in products like Align)”
Gemini · 2026-07-24 · Probiotics
“Higher-end targeted option (Costco): Align Daily, 84 capsules — $43.99 after $11 off”
ChatGPT · 2026-07-24 · Probiotics

Where they hedge

“Align curved yoga mat/pillow/mattress topper products”
Claude · 2026-07-24 · Probiotics
“Clinically Studied Strain: Unlike many generic probiotics, Align uses a specific, patented strain of bacteria (Bifidobacterium 35624). This strain has been clinically proven in peer-reviewed studies to help relieve gut issues like gas, bloa”
Gemini · 2026-07-24 · Probiotics
“A well-known competitor, though generally Culturelle probiotics tend to be cheaper than Align products”
Claude · 2026-07-24 · Probiotics
“Most household probiotics (like Culturelle or Align) are bacteria-based”
Gemini · 2026-07-24 · Probiotics
“Not amazing per day, but useful if that specific formula works for you”
ChatGPT · 2026-07-24 · Probiotics

What they warn about

“only guaranteeing 10 million CFU at the end of shelf life — a much lower guaranteed potency”
Claude · 2026-07-24 · Probiotics
“Culturelle probiotics tend to be cheaper than Align products and are ideal for those with frequent diarrhea. So Align is generally *not* a cheaper option — it's actually pricier.”
Claude · 2026-07-24 · Probiotics
“Align contains just 1 billion CFU at time of manufacture while only guaranteeing 10 million CFU at the end of shelf life”
Claude · 2026-07-24 · Probiotics

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Named as cheaper alternatives to Align
  • Culturelle ×5
  • Kirkland Signature ×5
  • CVS Health ×5
  • Walgreens ×4
  • Culturelle Digestive Daily ×4
  • Equate Beauty ×3
  • Up & Up ×3
  • Bare & Better Generic Align Probiotic ×3
Align suggested as the cheaper alternative to
  • ritual synbiotic+ ×9
  • culturelle ×5
  • culturelle digestive daily ×2

Where this comes from

13 of 112 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
kincardinerecord.ca3
badgut.org2
healthline.com2
samsclub.com2
forbes.com2
usprobioticguide.com1
blinkhealth.com1
iherb.com1
target.com1
drugs.com1
medicalnewstoday.com1
fermented-foods.com1

Where they send you

Stores and sites models name as places to buy this brand.

retailermentions
Costco6
alignprobiotics5
SingleCare2
pharmacies1
Walmart1
Sam's Club1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.