HomeYogurt › Activia

Activia

Latest four-week snapshot through 2026-07-23 · 2 waves. Use the controls above to change the window.

4%share of voice · 10 of 240 recommendation answers
0%named first in recommendation answers
44%positive tone · 15 of 34 coded mentions

Yogurt · 2 waves · n=240 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT0%0 of 80
Claude5%4 of 80
Gemini8%6 of 80

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-226%7 of 120
2026-07-233%3 of 120-3 points

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

34 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Formulated specifically to help with digestive regularity, Activia contains a specific probiotic strain (*Bifidobacterium animalis lactis* DN-173 010) clinically proven to survive the transit through the gut.”
Gemini · 2026-07-23 · Yogurt
“Known for containing Bifidobacterium animalis lactis, which helps regulate digestion and reduce bloating when eaten daily.”
Gemini · 2026-07-23 · Yogurt
“If you struggle with bloating or irregular digestion, Activia contains a specific, patented probiotic strain (Bifidobacterium animalis lactis) clinically shown to support gut health.”
Gemini · 2026-07-23 · Yogurt
“Buy Two, Get One Free”
Gemini · 2026-07-23 · Yogurt
“Other widely distributed brands like Chobani, Activia, and Brown Cow carry skyr-style or Greek-style yogurts. Retailers list price ranges from under $2.49 up to $10+”
Claude · 2026-07-23 · Yogurt

Where they hedge

“While slightly sweeter, Activia is specifically formulated with a patented probiotic strain designed to survive the journey through your digestive tract”
Gemini · 2026-07-22 · Yogurt
“you might find cheaper probiotic yogurts under name brands like Activia or Stonyfield in bulk”
Claude · 2026-07-22 · Yogurt
“marketed with live active cultures for digestive health, though scientific evidence for dramatic health benefits is mixed”
Claude · 2026-07-22 · Yogurt
“contains a specific probiotic strain (Bifidus) marketed for digestive health. Scientific evidence for meaningfully improved digestion from this specific product is modest”
Claude · 2026-07-22 · Yogurt
“If you mean a specific Dannon line—such as Oikos, Light + Fit, Activia, or traditional whole-milk yogurt—the closest cheap alternatives differ”
ChatGPT · 2026-07-22 · Yogurt

What they warn about

“Dannon agreed to stop claiming Activia relieves irregularity unless the claim is non-misleading and conveys that three servings a day are required”
Claude · 2026-07-23 · Yogurt
“the FTC found that Dannon's claims were scientifically proven to be false. This resulted in $56 million US to settle a deceptive advertising charge”
Claude · 2026-07-23 · Yogurt
“Dannon settled a massive consumer class action suit in the US, with up to $35 million paid out to affected customers... Dannon was prohibited from claiming that Activia yogurt will relieve irregularity.”
Claude · 2026-07-22 · Yogurt
“the FTC found Dannon's "scientifically proven" claims were scientifically proven to be false”
Claude · 2026-07-22 · Yogurt
“Dannon agreed to stop claiming that Activia relieves temporary irregularity, unless the representation is non-misleading and the ad conveys that eating three servings a day is required”
Claude · 2026-07-22 · Yogurt

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Activia suggested as the cheaper alternative to
  • dannon ×3
  • chobani ×1
  • icelandic provisions ×1
  • yoplait ×1

Where this comes from

3 of 34 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
accio.com1
badgut.org1
theregreview.org1

Where they send you

Stores and sites assistants name as places to buy this brand.

retailermentions
Kroger1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.