Target's up&up - Modern Evidence ai/brandvoice

Latest four-week snapshot through 2026-07-24 · 1 wave. Use the controls above to change the window.

2%share of voice · 2 of 120 recommendation answers

0%named first in recommendation answers

50%positive tone · 1 of 2 coded mentions

Kids' Vitamins · 1 wave · n=120 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistant	share of voice	answers
ChatGPT	0%	0 of 40
Claude	0%	0 of 40
Gemini	5%	2 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

wave	share of voice	answers	change
2026-07-24	2%	2 of 120

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

affordable pricing ×1
“* **Why it’s great:** Store brands are essentially identical in formulation to brand-name vitamins like Disney or L'il Critters but cost a fraction of the price.”
budget-friendly ×1
“* **Shop store brands (with caution):** Store generics like **Target's up & up** or **Walmart's Equate** are incredibly cheap (often costing less than $6 a bottle).”
identical formulation ×1
“Store brands are essentially identical in formulation to brand-name vitamins like Disney or L'il Critters but cost a fraction of the price”
store brand ×1
“* **Shop store brands (with caution):** Store generics like **Target's up & up** or **Walmart's Equate** are incredibly cheap (often costing less than $6 a bottle).”
supermarket store brand ×1
“Best Supermarket Store Brands”

In their words

2 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Store brands are essentially identical in formulation to brand-name vitamins like Disney or L'il Critters but cost a fraction of the price”
Gemini · 2026-07-24 · Kids' Vitamins

Where they hedge

“Store generics like Target's up & up or Walmart's Equate are incredibly cheap (often costing less than $6 a bottle). If you choose a store brand, just turn the bottle around and look for the USP or NSF seal on the label to ensure they are s”
Gemini · 2026-07-24 · Kids' Vitamins

Where this comes from

0 of 2 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited source	mentions

Where they send you

Stores and sites assistants name as places to buy this brand.

retailer	mentions
Target	1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.